Free People
The Festival Lookbook
A lookbook is a series of photographs designed to showcase an upcoming clothing line. I love how the retail store Free People uses digital lookbooks on their website to introduce their new collections. Free People features a lookbook each month. Their current lookbook for April is entitled The Festival and features ten photographs of the latest and greatest clothing and accessories. The lookbook is the main portion of their website and in addition to showcasing the looks, it allows viewers to shop each look and ultimately make purchases based on the garments and accessories in each photograph of the lookbook. Finally, there is a link to shop the whole collection and even watch a video of the clothing in motion being worn by models. This is a great way for customers to be introduced to a new collection and also display entire outfits to potential customers. I love this entire collection but here are a few of my favorites from the lookbook.
Check out the whole collection and watch the video at the Free People website
I love Free People clothing, although I'm not one to afford such clothing, and after seeing this lookbook, I can say it's become my all-time favorite! The bohemian style in this collection is effortlessly chic; just another bonus as my favorite!
ReplyDeleteI love how they set up this look book. The filters on the pictures make everything look so fun and joyous. I also really liked a lot of the styles they included in this, especially the red dress in the 4th image. The only thing that I'm dreading is the bell bottom flared jeans like the ones in the last image. I still haven't warmed up to their comeback, even though I'm sure its inevitable!
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