Salvatore Ferragamo Online Trunk Show
A trunk show is a special sale in which designers showcase their collections to store personnel or select customers. In many cases it is an exclusive sale that allows people to purchase the clothing before it is available to the public. However, with the growing importance that E-Commerce is playing in the fashion industry, online truck shows are the new trend. Linda Fargo of Bergdorf Goodman labeled virtual trunk shows "the future." Salvatore Ferragamo is currently showing their Spring/Summer 2012 collection as an online trunk show. The website features select garments and accessories available for a limited time and exclusively online. Prospective customers who visit the site can view the collection, the lookbook to pre-order an entire look, videos of the garments in motion, and even a section where they can style their own outfits and mix and match pieces. This interactive website is the perfect way to get customers excited about the collection, generate sales, and get crucial feedback. I really enjoy this collection, the fun colors and bold prints are perfect for spring and summer and the unique silhouettes are very chic.
Spring/Summer 2012 Collection
Style Yourself
Check out the collection at http://trunkshow.ferragamo.com/
Cool! I think it's smart that Ferragamo is choosing to be modern and go online with their trunk shows.
ReplyDeleteYessss!! I love Ferragamo and I'm so glad you picked this online trunk show to blog about. I thought it was so clever to host their trunk show online since e-commerce is so important in today's market!
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