Wednesday, April 18, 2012

#9 New Fashion Show Format

Holographic Fashion Shows

Holography has been around since the 1940s but has only recently been integrated into Fashion Shows. Designers are keeping up with the latest technology by including holographic details, models, and even showing entire collections in hologram. Adding holography is a great way to combine fashion, art, and technology. 

I thought the German Haute Couture fashion label Stefan Eckert created a fantastic holographic fashion show. The Tron-inspired fashion show is such a unique way to display clothing yet is very beautiful. The show creates optical illusions in the model's movements yet is still a clear display of the clothing and fashion

Parts of the presentation are actually kinda creepy but at the same time very innovative and visually appealing to watch.

 Here are some still shots of the show.


But be sure to check out the whole show for the full effect of the holography in motion.


2 comments:

  1. I loved that you searched beyond the typical fashion capitals and found this. I thought it was a beautiful presentation, and agreed with you in that it was forward-thinking. It's exciting that with holography a whole new level of artistry is added to the production.

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  2. Oh i love this! The first show that came to mind when I saw this was the spectacular hologram Alexander McQueen presented on his runway of Kate Moss during her huge scandal. Its definitely a creative way to push the envelope and really wow the viewers!

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