#10 Coachella Style

 

Coachella Style

Coachella, an annual music and arts festival in Coachella Valley, Southern California took place the weekends of April 13th and April 20th and featured performances by artists such as Artic Monkeys, The Horrors, Bon Iver, The Head and the Heart, Florence + the Machine, and Santigold. Since music and fashion have so many influences on each other, Coachella is a great place to be inspired and get up to date with new summer trends. The Coachella girls definitely dress the part with California inspired looks such a high waisted denim cutoffs, loose dresses, pretty lace, floral prints, and bralettes. Brands such as Free People and Urban Outfitters followed the event and picked out some of their favorite looks.

Here are some looks that I love. 

Lea Michelle and Lauren Conrad at Coachella

#9 New Fashion Show Format

Holographic Fashion Shows

Holography has been around since the 1940s but has only recently been integrated into Fashion Shows. Designers are keeping up with the latest technology by including holographic details, models, and even showing entire collections in hologram. Adding holography is a great way to combine fashion, art, and technology. 

I thought the German Haute Couture fashion label Stefan Eckert created a fantastic holographic fashion show. The Tron-inspired fashion show is such a unique way to display clothing yet is very beautiful. The show creates optical illusions in the model's movements yet is still a clear display of the clothing and fashion

Parts of the presentation are actually kinda creepy but at the same time very innovative and visually appealing to watch.

 Here are some still shots of the show.

But be sure to check out the whole show for the full effect of the holography in motion.

#8 Lookbooks

Free People 

The Festival Lookbook 

 

A lookbook is a series of photographs designed to showcase an upcoming clothing line. I love how the retail store Free People uses digital lookbooks on their website to introduce their new collections. Free People features a lookbook each month. Their current lookbook for April is entitled The Festival and features ten photographs of the latest and greatest clothing and accessories. The lookbook is the main portion of their website and in addition to showcasing the looks, it allows viewers to shop each look and ultimately make purchases based on the garments and accessories in each photograph of the lookbook. Finally, there is a link to shop the whole collection and even watch a video of the clothing in motion being worn by models. This is a great way for customers to be introduced to a new collection and also display entire outfits to potential customers. I love this entire collection but here are a few of my favorites from the lookbook.

Check out the whole collection and watch the video at the Free People website